During this semester of my CMD studies, I focused on Product Design. Combining business goals with the best user experience to create a good product for both parties. As I can’t share all details of the project, I will only show small parts of my process.
During our project we sat down with our shareholders and spoke about our progress in sessions we call “playbacks”. We discussed goals, (dis)agreements and worked together to create a product that matched the business’ goals.
I took time to sit down and iterate on possible concepts and designs. When I start brainstorming, I do this without judgement. I am open to “bad” ideas, and write/sketch anything that comes to mind.
A graphic to show where my project group and I did field research. These were all located around Arnhem.